Logo and illustrations for the Moscow-based bar full of young and careless spirit.
MOLODOST means YOUTH in Russian and so I designed a playful typographical identity reflecting the joyful, ruthless spirit of youth. The core element is a “yellow caution label” with a sharp dynamic logo to mark “a zone of youth”.
I also created a series of portraits of interesting young faces as a vibrant part of the brand identity. These illustrations are used across different media printed on menu covers, merchandise, stickers, flyers, and other promotional materials. The fun and cheeky nature of the designs entertain customers and create curiosity about the venue.
What I did