A brand identity for the hostel and bar in the heart of the Botanical garden.
The client wanted a logo with the Cyrillic “Б” for “B” to emphasize the international essence of the hostel and promote the Russian origin of the brand.
The core visual language revolves around the iconic plant-life that the Botanical garden is famous for. It merges a minimal modern approach with soothing natural colors and shapes, consequently, serving as an organic continuation of the garden.
The identity was designed to work across all platforms and sizes, from social media icons to murals and signs. It was important that the symbol would work on its own.
What I did